Ritmo y Color
Ritmo y Color celebrates the fusion of Latin urban art and music, brought to life by artists who both champion and transcend their generation.
McDonald’s USA continues to celebrate the culture and collective pride of the Hispanic community with Ritmo y Color, a curated fusion of music and art experiences aimed at elevating the voices and stories of Latinidad through pop-up art installations across U.S. McDonald’s restaurants and one-of-a-kind musical performances. The program celebrates two of Latinos biggest passions: music and art.
Every year since its 2021 introduction, Ritmo y Color McDonald’s has introduced fans nationwide to a new roster of talented storytellers through exclusive online and in-restaurant events. This year, the ultimate celebration of Latinidad is back and bigger than ever, reaching the highest number of cities yet and asking fans to vote for the chance to bring their favorite music artist for an intimate performance at home.
Our Commitment to the
Ritmo y Color is part of McDonald’s long-standing commitment to serve the diverse communities in which it operates, including the Hispanic community, through impactful programs that fuel Latino pride and representation. For more than three decades, the Golden Arches has given back and connected with the Hispanic community through initiatives in music, education, and sports, as well as supporting local charities and organizations. All these actions aim to uplift the voices and stories of Latinos across the U.S.
Now entering its third consecutive year, Ritmo y Color continues uplifting Latino voices in music and the arts and encouraging creative expression within the Hispanic community.
Complementing the visual experience, renowned Latino music artists have added their ritmo to the color each year, with exclusive live performances taking place on stages inspired by the artwork of their compadres.
McDonald’s is proud to serve as the platform where this creative vision can be realized. From coast to coast, we Amplify their voices and invite you to Follow, Share and Embrace this space as yours.
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